I was born in Nanjing, China. I've also lived in Japan and the USA, giving me valuable cultural experiences that have influenced my design technique today. I believe that design is art and strategy working together to seduce unsuspecting audiences—holding them captive. In everything that I do I strive to achieve this balance and produce work that allows an audience to enjoy and consider the concepts I promote.
As a designer, I work at the intersection of visual design, UX design, motion graphics, design research and strategy, and architecture experience design. I lead different creative and research initiatives ranging from user-experience projects, digital campaigns, application design, brand architecture, and environmental graphics using learnings from research field work and observations.
Please feel free to send me a message or email me if you are intrested to know more about me or my work.
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